Unveils First Maxalto-Designed Apartment in Europe by The Whiteley
### Transforming a Historic Landmark: The Whiteley Redevelopment
The Whiteley, a historic department store in Bayswater, has undergone a remarkable £1.5 billion redevelopment, marking its transition into one of London's most prestigious luxury residential, retail, and hospitality quarters[1][2]. The project, which meticulously preserves the Grade II-listed facade and iconic clock tower, injects contemporary design and amenities, making it a focal point of the Queensway quarter’s regeneration[1][2].
#### Residential Offerings
The development boasts 139 exclusive residences, catering to the super-prime market, with modern interiors and a focus on privacy and luxury[1][2]. Among these is Europe’s first Maxalto-designed apartment, a 4,349 sq ft residence by the B&B Italia Group’s renowned designer Antonio Citterio. This apartment seamlessly blends The Whiteley’s neoclassical heritage with Italian design excellence, and benefits from a private residents’ entrance for added seclusion[2].
The location of The Whiteley, a short walk from Hyde Park, makes it an attractive option for buyers seeking both centrality and exclusivity[1].
#### Six Senses Hotel and Wellness Amenities
The development will host the UK’s first Six Senses Hotel, renowned globally for its focus on wellness and sustainability. Residents will enjoy exclusive access to spaces and services provided by the hotel[1]. Additionally, they will gain membership to Six Senses Place, a unique social club offering wellness rooms, co-working spaces, a dedicated restaurant, and spaces for communal dining and healing[1].
The integration of a Six Senses property sets a new standard for London’s residential wellness offerings, emphasizing both health-focused amenities and sustainable living[1].
#### Retail and Hospitality
The project includes a new luxury retail and hospitality quarter, further establishing The Whiteley as a destination for high-end shopping and dining[2]. The Grade II-listed building’s facade and clock tower have been meticulously restored, with the tower now featuring a bespoke clock face, revitalizing a longstanding architectural emblem[2].
#### Architectural and Design Highlights
The 1.1 million sq ft transformation masterfully combines preservation of historic elements with contemporary interventions[2]. The interiors, especially in the Maxalto apartment, reflect a blend of neoclassical influences and modern luxury[2]. Beyond the Maxalto apartment, the development emphasizes several “European firsts,” though specific details beyond the Maxalto apartment are not enumerated in the available sources.
#### Key Features
| Feature | Details | |-------------------------------|------------------------------------------------------------------------------------------| | Residences | 139 private, super-prime apartments; Maxalto-designed apartment (European first) | | Hotel | UK’s first Six Senses Hotel with wellness-focused amenities | | Wellness Club | Six Senses Place: Wellness rooms, co-working, dining, and healing spaces (resident-only) | | Retail/Hospitality | Luxury retail and hospitality quarter within the complex | | Historic Elements | Preserved Grade II-listed facade and clock tower with new bespoke clock face | | Location | Queensway, Bayswater, steps from Hyde Park |
#### Additional Features
- The open-plan living and dining area features a 952-sq-ft terrace with views of the capital's skyline. - The apartment spans 4,349-sq-ft and is part of Queensway's $4bn redevelopment. - Newly installed gates to Kensington Gardens and the comprehensive refurbishment of both Bayswater and Queensway underground stations are part of the redevelopment. - The Whiteley's 60,000-sq-ft of amenities include a 65.6-ft vaulted pool, sports courts, a library, a children's playroom, and a 24-hour concierge and valet service. - The Whiteley was a department store in Britain that held Royal Warrants from Queen Victoria and King George V. - The Whiteley was a significant destination, offering a variety of rare treasures and global marvels.
#### Conclusion
The redeveloped Whiteley stands as a landmark in London’s luxury residential landscape, combining historic preservation with cutting-edge amenities. Its integration of the Six Senses brand, the Maxalto-designed apartment, and a focus on wellness and exclusivity sets a new benchmark for urban regeneration in the capital[1][2]. The project is not only a nod to the area’s regal past but also a bold statement about the future of city living, with a strong emphasis on community, health, and sustainability.
- The redeveloped Whiteley, a historic department store, offers 139 luxurious residences, catering to the super-prime market, with a specific 4,349 sq ft apartment designed by Maxalto, a renowned brand under the B&B Italia Group, marking a European first.
- Among the key features at The Whiteley, residents will enjoy exclusive access to the UK's first Six Senses Hotel, renowned for its focus on wellness and sustainability, along with Six Senses Place, a unique social club providing wellness rooms, co-working spaces, a restaurant, and communal dining areas.
- The development is strategically located in Bayswater, steps from Hyde Park, making it an attractive option for those seeking both centrality and exclusivity.
- Beyond the Maxalto apartment, the Whiteley redevelopment emphasizes innovation, showcasing "European firsts" that are reflected in various architectural and design elements.
- Apart from residential offerings, The Whiteley includes a luxury retail and hospitality quarter, establishing it as a destination for high-end shopping and dining experiences, with the Grade II-listed building's facade and clock tower being meticulously restored.
- The development boasts a variety of amenities, including a 65.6-ft vaulted pool, sports courts, a library, a children's playroom, and a 24-hour concierge and valet service, helping to set a new standard for city living in London.
