Unveiling Saudi National Day Theme: Honor and Pride Rooted in Our Country's Essence
New Visual Identity Unveiled for Saudi National Day 2025
The General Entertainment Authority has revealed the new visual identity for the 95th Saudi National Day, which will be celebrated on Sept. 23 with the theme 'News in Our Nature'.
Each illustration in the identity is paired with a unique color identity, creating a visually rich and cohesive image. The identity comprises six main illustrations, each representing a distinct national news.
Hospitality is highlighted as a key news, emphasizing the Kingdom's commitment to philanthropy and supporting others. This is symbolized by the dallah (traditional coffee pot) and finjan (coffee cup). Ambition is represented by Tuwaiq Mountain, symbolizing resilience and a high-reaching national news. The inspiration for this symbol comes from Crown Prince Mohammed bin Salman's famous quote comparing Saudi ambition to the steadfastness of the iconic mountain.
Faz'ah (solidarity and aid) is symbolized by crossed hands, inspired by a gesture by the crown prince. Generosity is also a key aspect of the identity, reflecting the generosity, authenticity, kindness, and the willingness of Saudis to stand by one another in moments of need.
A dedicated typeface has been developed to complement the identity, available in multiple font weights. The official logo features geometric typography fused with patterns inspired by traditional Saudi weaving techniques. The logo's integrity is protected, it must not be altered, redrawn, or manipulated in any way.
The identity package includes a wide range of ready-to-use assets, including visuals of Saudi leadership, templates for advertisements, product applications, and digital resources for download at https://nd.gea.gov.sa.
The announcement was made by Turki Alalshikh, the chairman of the General Entertainment Authority and chairman of the Saudi Boxing Federation. The phrase 'News in Our Nature' is visually constructed using bold, block-like forms in a modern expression of heritage, unity, and national news.
The country's authenticity is emphasized by the cultural depth and heritage embedded in the Saudi way of life. Vision 2030 is incorporated as a future-focused news, representing Saudi Arabia's strategic road map for development and transformation.
The approved hashtag for public and official use for online participation is #SaudiNationalDay95. The new identity for the National Day can be downloaded from the link: https://nd.gea.gov.sa.
However, the specific designer of the logo for the 95th Saudi National Day and the exact official release date were not found in the available search results. However, the logo and visual identity materials associated with the 95th National Day have been publicly circulated around late August and September 2025, with celebratory templates and special edition symbolic designs reflecting national colors and themes widely shared online by then.
Celebrate the generosity, authenticity, ambition, kindness, and the willingness of Saudis to stand by one another in moments of need with the new visual identity for the 95th Saudi National Day. Join the conversation using the approved hashtag #SaudiNationalDay95.
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