Unveiled Exclusively: Women's Desired Preferences Revealed
In the bustling heart of Paris, architect Amritha Karnakar and a woman client embarked on a journey, their shared goal being to find unique pieces for a 2,600 sq ft two-bedroom home in Mumbai. Their harmonious working relationship, built on mutual understanding and a shared appreciation for aesthetics, led them to a world art and handicraft market.
Their decision to prioritise aesthetics over practicality was significant. This approach resulted in a droll book or movie-worthy setting, with the client's home decor choices showcasing a vibrant blend of vintage and modern elements. One of their most striking finds was a large Aubusson rug, which they purchased during their Parisian adventure.
Amritha Karnakar emphasised the homeowner's consistent preference for aesthetics, a key aspect of their home decoration process. The client, a successful entrepreneur, shared this passion for beauty, making their shopping trips filled with instances of "sweet telepathy."
The world of antique hunting for home décor is a vibrant and growing niche, and women are making a significant mark in this field. Beyond Amritha's project, there are numerous notable examples of women who have transformed this niche into a creative and sustainable space.
Social media platforms, such as TikTok and Instagram, are being utilised as educational tools by women like JenniferCurated and Olivejune Vintage. These influencers offer tips on sourcing antiques and secondhand treasures, emphasising the thrill and strategy involved in antique hunting.
Women like Trisha Sutton Hiatt, Dania Freudenburg, and Donna, who run accounts like FrenchFlairFarmhouse_, The.Sycamore.Farmhouse, and grams_farmhouse, share their journeys of sourcing antiques and decorating homes with vintage and farmhouse styles. They often provide affordable seasonal décor tips, DIY projects, and showcase how to blend antiques with modern living spaces.
Curated vintage booths run by women, such as Olivejune Vintage, are praised for their thoughtful curation of antique and vintage pieces at competitive prices. These women-led businesses highlight the blend of entrepreneurial spirit and deep knowledge of antiques, making them go-to sources for decor enthusiasts seeking unique items.
Furthermore, women draw inspiration from vintage and mythology-inspired art, such as Nouveau Art prints depicting the Hunting Goddess Artemis, which adds symbolic depth and beauty to home décor collections.
This community-driven approach, with social media facilitating the sharing of tips, sourcing locations, and styling ideas, is a testament to the nurturing and supportive nature of women in the antique hunting space. The focus tends to be on blending functionality with aesthetic appeal, turning antiques into conversation pieces and personalised décor.
Many women in this field also emphasise sustainability and mindful consumption by rescuing and repurposing antiques rather than buying new mass-produced items. This commitment to sustainability, coupled with their creative flair, makes women like Amritha Karnakar and her client key players in the world of antique home décor.
The client's home decoration process, fueled by a shared passion for aesthetics and a commitment to blending functionality with aesthetic appeal, resulted in a stunning interior-design project that showcases a vibrant lifestyle, merging vintage and modern elements within her home-and-garden. Their antique hunting adventure in Paris led to the purchase of a large Aubusson rug, a key piece that embodies their unique approach to home decoration.
