Sony Assists Small-scale Post-production Studio in Handling Intricate Media undertakings
The home entertainment market's growth, with TV manufacturers producing new models capable of displaying higher nit levels, is causing ripples in the professional monitoring space. One such company feeling the impact is Arsenal FX Color, a high-end, boutique postproduction house in Los Angeles.
Arsenal FX Color, known for producing long-form content for broadcast television, streaming services, feature films, and commercials, has upgraded to Sony's new 4K BVM-HX3110 TRIMASTER HX Professional Grading Monitor. This upgrade comes as the trend of entirely grading a project in HDR and viewing it only in HDR becomes more common, with streamers advancing the requirements for HDR.
The BVM-HX3110 offers several key benefits for high-end postproduction houses handling complex media projects and evolving client demands. Its exceptional color accuracy and coverage closely match industry standards such as Rec709, BT.2020, and DCI-P3 color gamuts, ensuring the final product faithfully represents artistic intent on all platforms.
The monitor's high dynamic range (HDR) performance supports advanced HDR workflows with outstanding brightness and contrast, enabling Arsenal FX Color to meet the increasing demand for HDR content from clients. The 30.5" 4K panel, with its ultra-high resolution and professional calibration, allows for detailed inspections of images and video, essential for complex projects with fine visual elements.
The BVM-HX3110's professional calibration modes ensure consistency and repeatability required for critical client reviews and quality control. Designed for professional studios, the monitor integrates well into color grading suites, supporting multiple signal inputs and consistent performance over long sessions. This reliability helps manage demanding project schedules and client revisions.
The improved viewing angle of the BVM-HX3110 monitor reduces color and contrast shifting when viewed off-axis, enhancing client and DP satisfaction. The monitor's improved pixel response, reduced latency, and intuitive menu system offer significant workflow benefits to the Arsenal FX Color team.
The BVM-HX3110 complements Arsenal's current inventory of Sony monitors. The Arsenal team, consisting of a colorist, an editor, and a visual effects artist, uses the monitor to handle its diverse workload of increasingly complex media projects and satisfy constantly evolving client demands for high-quality content.
Sony's HX3110 monitor gives the Arsenal team peace of mind knowing they have the best tools to handle any client demands for high-quality content. As increasingly discerning viewing consumers expect higher quality levels, the BVM-HX3110 is a valuable asset for postproduction houses like Arsenal FX Color.
Arsenal FX Color anticipates further changes in monitoring, particularly in terms of grading at higher brightness levels and wider color gamuts. The BVM-HX3110, with its unparalleled color accuracy, high dynamic range, and professional-grade image fidelity, is well-positioned to meet these future challenges.
[1] Source: Sony Electronics Press Release, Sony Introduces the BVM-HX310 TRIMASTER HX Professional Master Monitor
- With the growth of the home entertainment market and the demand for higher nit levels, businesses in the professional monitoring space are feeling the impact, such as Arsenal FX Color, a high-end postproduction house that handles projects in various sectors like fashion-and-beauty, lifestyle, and home-and-garden, beside feature films and broadcast television.
- To meet the increasing demand for HDR content and evolving client requirements, Arsenal FX Color upgraded to the Sony's new 4K BVM-HX3110 TRIMASTER HX Professional Grading Monitor. This monitor, with its exceptional color accuracy and coverage, supports advanced HDR workflows and provides the technology necessary for handling complex media projects.
- As consumers become more discerning and expect higher quality levels, data-and-cloud-computing solutions will play a critical role in ensuring that postproduction houses like Arsenal FX Color can offer their clients cutting-edge tools such as the BVM-HX3110, which is well-positioned to meet future challenges in terms of grading at higher brightness levels and wider color gamuts.
