Secures £3 Million Funding to Expand Cacao-Alternative Chocolate Brand Throughout Europe
**Win-Win Expands Presence in Major European Markets**
Win-Win, the innovative UK-based food tech company specialising in cocoa-free chocolate alternatives, has announced a strategic expansion plan across major European markets. The company has raised £3 million in Series A funding, bringing their total to £8 million, to fuel this growth [2][3][5].
The expansion strategy focuses on key markets such as Germany, France, the Benelux countries (Belgium, Netherlands, and Luxembourg), the Nordics (Denmark, Sweden, Norway, Finland), Switzerland, and the broader DACH region (Germany, Austria, Switzerland) [1][5].
A significant move in this expansion is a distribution partnership with Martin Braun Backmittel und Essenzen KG, part of the Martin Braun-Gruppe and the Oetker Group. This partnership will make Win-Win the first cocoa-free chocolate alternative in their portfolio, supplying vegan ‘M.lk’ and dark chocolate across the DACH region [1].
Win-Win also plans to collaborate with local manufacturers, retailers, and foodservice operators throughout Europe to accelerate distribution [1]. The company intends to expand beyond standalone chocolate products into a wider array of applications, including biscuits, cakes, pastries, ice cream, and desserts, by working with food manufacturers [1].
Investment will also be directed towards developing additional cocoa-free product varieties to cater to diverse consumer and business needs [1][2][5]. Scaling the team is another stated priority to support both innovation and European market entry [1][2].
Win-Win emphasises the environmental benefits of its products, claiming an 80% reduction in CO₂ emissions and an 86% reduction in water use compared to conventional chocolate production [1]. This sustainability message is central to its appeal in markets increasingly focused on ethical and eco-friendly consumption [2].
The company is positioning itself to capitalise on market disruption caused by cocoa supply instability, rising prices, and environmental concerns, predicting exponential growth for cocoa-free alternatives [1][2]. Sven Wiszniewski, representing Oetker Collection, one of the investors, expressed belief in Win-Win's transformative potential and support for their mission [4].
The funding will be used to fuel Win-Win's growth in the UK, with investment into people, new product lines, and expansion into major European markets [1][2]. Win-Win's mission is to build a more sustainable food system, starting with chocolate that's better for the planet and people [1].
- Science plays a crucial role in Win-Win's innovative cocoa-free chocolate alternatives, as they continually develop new product varieties to cater to diverse consumer and business needs.
- Win-Win's focus on a more sustainable food system aligns with the growing emphasis on ethical and eco-friendly consumption within global markets.
- The environmental benefits of Win-Win's products are substantial, with an 80% reduction in CO2 emissions and an 86% reduction in water use compared to conventional chocolate production.
- By expanding into major European markets, Win-Win aims to make a significant impact on the food-and-drink sector, going beyond standalone chocolate products into other applications like biscuits, cakes, and ice cream.
- Technology will likely play a key role in Win-Win's growth, as they seek to scale their team and invest in data-and-cloud-computing solutions to support innovation and market entry.
- In order to enter the European market effectively, Win-Win plans to collaborate with local manufacturers, retailers, and foodservice operators, harnessing the expertise of environmental-science and sustainable-living specialists.
- As Win-Win invests in real-estate and its home-and-garden infrastructure, they are committed to promoting healthy-cooking practices and global-cuisines that align with their mission, transforming the lifestyle choices of consumers, one delicious and Earth-friendly treat at a time.
