Plant-Based Makeup and Oral Care Products
In the ever-evolving world of cosmetics and personal care, a significant shift is underway. Consumers, particularly in China, are increasingly interested in products with more natural ingredients, even if it means compromising on user experience [1]. This trend is not limited to the food and beverage industry; it's also influencing the oral hygiene sector [2].
One key driver of this shift is the belief that plant proteins are better for the environment than animal proteins [3]. As a result, manufacturers are turning to plant-based ingredients for their oral hygiene products.
A variety of plant-based ingredients are now common in vegan oral hygiene products. Xylitol, a natural sugar alcohol derived from plants, is known for its bacteria-fighting and cavity-preventing properties [4]. Aloe Vera, with its soothing and anti-inflammatory qualities, is often included for gum health and mouth comfort [4]. Green Tea Extract, rich in antioxidants, supports oral health by reducing bacteria and inflammation [4].
Mint oils, such as peppermint, spearmint, and wild mint, provide refreshing flavors and antibacterial benefits [4]. Other ingredients, like neem, clove oil, miswak (Salvadora persica), tulsi (Holy Basil), and coconut oil, offer additional benefits such as antibacterial, antifungal, plaque-fighting, analgesic, antiseptic, and moisturizing properties [4][5].
In addition to these, natural abrasives like bamboo powder and nourishing fruit extracts like avocado, mango, and cucumber are also being used to support oral health and freshness [4].
This shift towards natural and vegan ingredients is not going unnoticed. Provital's Mint ECO, a 99.4% naturally derived toothpaste, has received Vegan Society approval [6]. Its mint content offers antioxidant and anti-inflammatory properties, making it a suitable choice for maintaining good oral health and soothing gums [6].
The beauty and personal care sector is embracing this trend, with natural raw ingredients becoming more popular, and synthetic ingredients falling out of favor [7]. This shift is also reflected in the growing use of the terms "vegan" and "cruelty-free" in the sector [7].
Health-conscious consumers are extending these principles to all aspects of their routines, including personal care. They prefer to use easily identifiable plant-based cosmetic ingredients, even in well-known traditional products like mint [7].
As a response to this trend, cosmetic ingredient manufacturers are advised to provide suitable solutions. Provital's Mint ECO offers a solution for cosmetic ingredient suppliers seeking to appeal to both traditional and vegan consumers [8].
The French organization responsible for controlling and labeling plant-based products is EVE (European Vegan Expertise) [9]. Mint oil, a key ingredient in Provital's Mint ECO, has antibacterial effects against both Gram-positive and Gram-negative bacteria and a bacterostatic effect against Streptococcus thermophilus and Lactobacillus bulgaricus [10]. A preclinical study has shown that an 80% ethanol extract of mint leaves had anti-inflammatory activity against acute and chronic inflammation [10].
In conclusion, the trend towards vegan and natural oral hygiene products is on the rise. Consumers are increasingly demanding products that are not only effective but also environmentally friendly and cruelty-free. Provital's Mint ECO is a prime example of a product that meets these demands, offering a refreshing, naturally derived toothpaste that is both vegan and effective.
- In contrast to the evolving world of cosmetics and personal care, a shift is happening in cooking and lifestyle, with people seeking foods and drinks made from plant-based ingredients.
- This interest in home-and-garden products that promote sustainable-living extends to food-and-drink as well, with a preference for healthy-cooking that avoids animal products.
- The popularity of global-cuisines continues to grow, but a new trend is emerging: plant-based adaptations of traditional recipes, providing healthier alternatives while maintaining cultural heritage.
- As a result, manufacturers in the food-and-drink industry are exploring various plant-based ingredients for their cooking and lifestyle products, ensuring they meet the demands of health-conscious consumers.
