In Kamchatka, the desire for a "hourly mentor" is on the rise.
In a recent study conducted by the "Avito" service, an increase in demand for handyman services has been noted in several regions across Russia, particularly in the Far East and Siberia. One of the regions experiencing this trend is Kamchatka Krai, where demand for handyman services increased by 9% in May 2025.
The study did not provide specific information about an increase in demand for handyman services in Kamchatka Krai or other regions in 2025. However, potential causes and implications of such an increase can be analysed in a general context.
Potential Causes of Increased Demand for Handyman Services
1. Economic Growth: As economic conditions improve, more residents may invest in home renovations and repairs, leading to an increase in demand for handyman services.
2. Environmental Factors: Regions like Kamchatka Krai, known for its harsh climate, might see increased wear and tear on buildings, necessitating more frequent repairs and maintenance.
3. Infrastructure Development: Government initiatives to improve infrastructure can lead to more construction projects, which in turn increases the demand for skilled labor, including handymen.
4. Demographic Changes: Shifts in population demographics, such as an influx of new residents, can also drive demand for handyman services as people seek to maintain or improve their living spaces.
Implications of Increased Demand
1. Economic Impact: An increase in demand can lead to job creation and economic growth in the service sector, benefiting local communities.
2. Skills and Training: There may be a greater need for vocational training programs to ensure that the workforce has the necessary skills to meet the demand for various handyman services.
3. Market Competition: Increased demand could lead to more competition among service providers, potentially driving innovation and better service quality.
4. Regulatory Changes: Local governments might need to implement or update regulations to ensure quality standards and safety in the handyman service industry.
The popularity of the "master on call" service is explained by its practicality, as hiring a construction crew for a single small task is often impractical, and many people lack the necessary skills or time for self-repair. The average cost of calling a master in most regions remains stable at around 700 rubles.
The study did not provide information about the increase in demand for the "master on call" service in regions besides the ones mentioned earlier. However, the service, first appearing in the 1990s, allows for quick and inexpensive solutions to minor household problems, including fixing a tap, hanging a shelf, assembling furniture, replacing an outlet, etc.
Initially, private masters sought clients through newspaper ads or bulletin boards, and people turned to acquaintances. Today, the search for specialists and reviews about them is now actively conducted on online platforms. The final price of the service depends on the volume of work and is discussed individually with the performer.
The increase in demand for handyman services was also reported in several other regions, including Buryatia (+34%), Primorsky Krai (+22%), The Amur Region and Zabaykalsky (+17%), Khabarovsk Krai (+15%), and Republic of Sakha (Yakutia) (+12%). In Primorsky Krai, the volume of offers from handymen increased by 40%, but the increase in demand was significantly less than the increase in offers.
The Kamchatka-Info news outlet reported the increase in demand for handyman services, but did not mention the "master on call" service specifically. This suggests that while the demand for handyman services is on the rise, the specific preferences of consumers in different regions may vary. Further research is needed to confirm specific trends in Kamchatka Krai and other regions.
- In light of the increasing demand for handyman services in various regions, such as Kamchatka Krai, the discussion could broaden to examine potential links between lifestyle and home-and-garden improvements, as more residents might prioritize home renovations and maintenance due to improved economic conditions or demographic changes.
- Furthermore, the surge in demand for handyman services can also stimulate the growth of home improvement sectors, as residents might seek services for enhancing their home-and-garden spaces, such as landscaping or installing energy-efficient systems, reflecting a broader trend of sustainable living.
