Dive Brief:
- Crate and Barrel dash in the multi-brand gift registry game with their latest offering, merging Crate and Barrel, Crate and Kids, and CB2's entire product line into a unified gift registry system.
- Registrants can effortlessly switch between brand sites to add products, and purchasers will see one consolidated list with the option to buy from each individual brand.
- Perks for users include exclusive discounts, specialist consultations, and other sweet benefits, as the company doles out rewards for registry participation, per press release.
Dive Insight:
Gift registry initiated by Crate and Barrel, expanding to incorporate various branded items
Crate and Barrel's multi-brand gift registry is another step in their growth-focused development, following their multi-year investment plan announcement. The company appeals to life's milestones with this shared registry, allowing for a diverse selection when curating gift lists.
"With more than a decade of brand insights, we know registrants crave diversity," said President of CB2 Ryan Turf in a statement. "The Registry at CB2 welcomes celebrants, whether newly engaged or celebrating another milestone like their first home, to craft a distinctive, personalized, and memorable gift list with a unique mix of products."
Crate and Barrel's registry enables group gifting, allowing registry viewers to collectively contribute to items at a higher price point. Users can access their registry online or via the Crate and Barrel or CB2 app and enjoy a 15% off registry coupon valid for the next six months. A registry concierge consisting of specialists offering one-on-one advice and product recommendations is also available.
The Registry at CB2, The Wedding Registry at Crate and Barrel, and The Baby Registry at Crate and Kids can be accessed both in-store and online. The revamped Crate and Barrel and newly launched CB2 apps will be available in the US starting February, with Canadian customers getting the shared registry experience in 2024. In-store events inviting registrants to explore products is also on the horizon.
In August 2023, Crate and Barrel Holdings dropped the bomb on their multi-year investment plan, geared towards growth and enhancing the customer experience. New executives and tech hires have been brought onboard, with plans to integrate more business intelligence and customer relationship management teams into the tech division of the company.
David's Bridal also offers wedding registry services, while Etsy joined the fray last year with their wedding registry. Multiple other companies and platforms, like Macy's, Growave, GoWish App, and brand-specific baby registries, provide wishlist functionality and services that can emulate the effect of a multi-brand registry, albeit with some differences.
- In the rapidly evolving world of business, AI-driven Crate and Barrel announces an update to their multi-brand gift registry system in 2023, incorporating not only their main products but also those from Crate and Kids and CB2.
- This consolidated registry will offer numerous benefits to users, such as expert consultations, exclusive discounts, and more, as Crate and Barrel rewards registry participation.
- As aspirations for a stylish lifestyle grow, fashion-and-beauty and home-and-garden products find their place alongside each other in this versatile registry.
- Registrants and purchasers will appreciate the convenience of group gifting, allowing for collective contributions towards high-priced items, while users can access their registries online or via mobile apps.
- With technology playing a significant role in Crate and Barrel's multi-year investment plan, enhanced customer experience is at the forefront, with new executives and tech hires set to integrate Business Intelligence and Customer Relationship Management teams into the tech division of the company.
- While competitors like David's Bridal and Etsy offer their own wedding registry services, the rise of multi-brand registries like The Registry at CB2, The Wedding Registry at Crate and Barrel, and The Baby Registry at Crate and Kids, will continue to reshape the registry landscape.
