Gathering Grocery Retail Media Influencers: The Top Shakers and Movers
The retail media landscape is evolving, and the grocery sector is no exception. To shine a light on the latest innovations and strategies in this space, Progressive Grocer and the Path to Purchase Institute have partnered to create the "Retail Media Power Players: Grocery Edition."
This collaborative platform is designed to bring together key leaders in retail media within the grocery sector, offering a focused perspective on the industry's evolving retail media landscape. The partnership emphasizes the integration of retail media with data-driven personalization and multi-channel strategies to optimize consumer touchpoints in grocery retail.
Retail media solution providers can participate in this initiative by engaging as contributors, panelists, or sponsors. By sharing insights, technology solutions, and case studies, they can demonstrate how retail media drives measurable consumer engagement and sales outcomes in grocery.
The partnership offers a variety of collaboration opportunities, including participating in webinars, reports, conferences, or networking events geared towards advancing retail media capabilities and integration in the grocery channel.
Interested retail media solution providers should reach out to Eric Savitch at [email protected] for more information and to explore collaboration opportunities. Alternatively, they can visit ProgressiveGrocer.com/Advertise for further details.
By participating, retail media solution providers can benefit from a two-page profile with lead generation and full promotion. The profile will be featured in both the printed and online versions of ProgressiveGrocer.com and P2PI.com.
The "Retail Media Power Players: Grocery Edition" is part of the September issue of Progressive Grocer magazine and is being promoted via newsletters and social media.
Meanwhile, grocery retailers are increasingly recognizing the strategic importance of retail media networks (RMNs) for future commerce. For instance, H-E-B has added a self-service option to its Retail Media Network. Grocery retailers prefer turnkey, easy-to-manage platforms in the RMN marketplace.
Other retailers are also exploring innovative retail media approaches. Albertsons Media Collective has rolled out an in-store digital display pilot, while Sam's Club is redefining retail media measurement with Omni‐Impact, powered by AI and proprietary member data.
The deadline for materials submission for the "Retail Media Power Players: Grocery Edition" is August 21. Progressive Grocer is also discussing additional tools for participating brands with retailer H-E-B and solution provider Epsilon. Albertsons and Dollar General are discussing in-store and out-of-store retail media approaches at Progressive Grocer's GroceryTech event.
The "Retail Media Power Players: Grocery Edition" is set to be a significant event in the grocery retail sector, providing a platform for retail media solution providers to showcase their innovations and strategies, and for grocery retailers to learn about the latest trends and technologies in retail media.
In the evolving retail landscape, home-and-garden solutions could find a valuable platform at the "Retail Media Power Players: Grocery Edition." This event, designed for retail media leaders in the grocery sector, highlights the integration of retail media with data-driven personalization and multi-channel strategies.
By participating, home-and-garden retail media solution providers can benefit from a two-page profile with lead generation and full promotion, being featured in both printed and online versions of Progressive Grocer and P2PI. This, along with networking and collaboration opportunities, can help showcase innovative strategies and trends in the home-and-garden sector within grocery retail.
