Flipkart amuses India's heatwave with a humorous appeal, advertising unbeatable summer deals
Flipkart, India's leading e-commerce platform, has launched a new campaign titled "AC Deals So Good, India Rahega Cool." The campaign aims to make cooling solutions more accessible and affordable, addressing the summer challenges faced by Indian households. The campaign was conceptualized by 22feet Tribal Worldwide, with Dentsu developing the advertising agency's vision. The production team for the campaign is Chalees Chor, while the strategy team includes Rachita Goel, Edwin William, Sambhavi Sawant, along with Vanaja Pillai, Shikha Davessar, Zubin Sheriff, Apekshaa Pandey, and Reet Wadhwani. The campaign showcases everyday scenarios where heat intensifies emotions and simple cooling solutions provide relief. It includes films featuring air conditioners, fans, and coolers, all available at discounted prices during Flipkart Cooling Days, running from March 26-31. Vishnu Srivatsav and Deekshith Kaimal are responsible for the content of the campaign, while Tapas Baral and Ajinkya Kanchavad handle the finance aspect. With SuperCoins deals and exchange offers, customers can enjoy greater financial flexibility, and Flipkart offers no-cost EMI plans for up to 12 months and instant savings through leading banks. The campaign's designer is Farhat Shaukat, who has crafted visually appealing and engaging content for the campaign. The campaign's tagline, "AC Deals So Good, India Rahega Cool," encapsulates the promise of affordable and effective cooling solutions for Indian households during the hot summer months. Flipkart's "AC Deals So Good, India Rahega Cool" campaign is set to make a significant impact, offering relief and comfort to millions of households across India. As the summer heat begins to rise, Flipkart is providing a cool solution for all.
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