Expanding Organic Fruit and Vegetable Market Projected at 7.7% Annual Growth Rate by 2034
The global market for organic fruits and vegetables is set to experience substantial growth over the next 19 years, driven by increasing consumer demand for health-conscious and sustainable food options. According to projections, the market is expected to reach USD 153.7 billion by 2034, with a Compound Annual Growth Rate (CAGR) of 7.7% from 2025 to 2034.
The broader organic food market, which includes organic fruits and vegetables, is projected to expand from approximately USD 286.4 billion in 2025 to USD 1.05 trillion by 2034, at a CAGR of 15.5%. This signals strong growth momentum in organic produce segments as part of this overall trend.
North America is poised to strengthen its global leadership in the organic fruits and vegetables market in 2025 and beyond, driven by a robust organic farming ecosystem, heightened consumer awareness, and expanding retail networks. Supermarkets and Hypermarkets are expected to solidify their lead in 2025 by expanding organic ranges, improving cold chain logistics, and partnering with local farms to ensure freshness and authenticity. In 2024, these channels captured a 44.9% market share in the global organic fruits and vegetables market.
Organic Vegetables are projected to remain the market leader in 2025, bolstered by their staple role in household and foodservice settings, high-demand items, and perceived health advantages. In 2024, organic vegetables held a 67.1% share of the global organic fruits and vegetables market.
Notable companies like Del Monte, Conagra Brands, Activz, and Amy's Kitchen are expanding their organic offerings to meet this growing demand. Del Monte has expanded its organic canned fruits and vegetables line, including no-salt-added options and partnered with Latin American organic farms to ensure a year-round avocado and mango supply. Conagra Brands has introduced organic toddler fruit and veggie pouches and expanded its frozen organic vegetable offerings under the Birds Eye brand. Activz has expanded into cold-pressed organic fruit and vegetable juices, partnering with Whole Foods and Thrive Market to increase retail distribution.
The growth in the organic fruits and vegetables market is supported by various factors, including rising consumer awareness about health, nutrition, and sustainability. Government regulations and organic certification standards globally are enhancing consumer trust and market transparency. Integration of digital agriculture platforms and sustainable farming practices is improving productivity and organic crop quality, supporting market growth. The rise of clean-label products and eco-friendly packaging further fuels demand and consumer preference for organic fruits and vegetables.
The expansion of the organic fruits and vegetables market contributes significantly to the global economy by driving investments in sustainable agriculture, creating job opportunities along organic farming, processing, and retail supply chains, encouraging innovation in agricultural inputs and technology, and aligning with broader sustainability goals, which positively affect environmental health and long-term economic resilience.
Businesses in the organic fruits and vegetables market should prioritise brand-building and consumer education to highlight health and environmental benefits, ensuring competitiveness in a rapidly growing market. For instance, Danone's Happy Family Organics has launched new plant-based toddler snacks with organic fruits and vegetables, fortified with probiotics, and acquired Follow Your Heart to strengthen its plant-based organic portfolio. Amy's Kitchen has launched a new line of organic vegetable bowls and stir-fry kits, featuring non-GMO, farm-fresh ingredients and committing to 100% organic sourcing by 2025.
In summary, the global Organic Fruits and Vegetables Market is set to grow substantially as part of the broader organic food sector, with North America leading in market share and Asia Pacific and Latin America as key emerging regions. The combined impact of consumer health trends, regulatory support, and technological innovation will further propel market growth and contribute meaningfully to the global economy.
- In parallel with the growth of the organic fruits and vegetables market, the global finance industry sees investment opportunities in sustainable agriculture as a promising avenue.
- For those keen on lifestyle changes, adopting healthy-cooking practices that emphasize organic fruits and vegetables could be an integral part of their personal-growth journey.
- Considering the surge in demand for organic produce, fashion-and-beauty brands might start incorporating organic ingredients into their skincare products, aligning with a more eco-friendly and health-conscious ethos.
- As the online-education sector expands, courses on data-and-cloud-computing and technology, such as precision agriculture and digital logistics for organic farming, become increasingly relevant for students and professionals in the field.
- Home-and-garden enthusiasts can embrace gardening with a focus on organic methods, adopting mindfulness practices to create a harmonious and sustainable outdoor living space.
- People pursuing career-development in the organic markets can explore roles in business, policy-and-legislation, and real-estate, ensuring the growth of organic farming and retail networks worldwide.
- Sports fans interested in sports-betting can keep an eye on the progress of the organic fruits and vegetables market, as an increase in health-conscious diets among athletes may influence their performance and overall sports landscape, including basketball and the NBA.
- To fuel their ongoing learning and skills-training, individuals might seek resources on general-news platforms, as well as education-and-self-development websites andapps, to stay informed about industry trends and emerging opportunities within the organic produce sector.
- Governments and policy-makers play a crucial role in shaping the policies and regulations that support the growth of organic agriculture, encouraging sustainability and economic resilience for future generations.
- As organic food consumption becomes more mainstream, restaurants and food-and-drink establishments can capitalize on this trend by offering innovative and varied dishes incorporating organic fruits and vegetables, appealing to health-conscious customers.
- In the realm of politics and policy-making, collaborations between nations can promote the exchange of knowledge and best practices in organic farming and sustainable agriculture, fostering global economic cooperation.
- On the flip side, skeptics and critics may raise questions about the affordability and accessibility of organic produce, arguing that these options may be out of reach for those living in poverty or low-income communities.
- Despite these criticisms, the continuous growth forecasted for the organic fruits and vegetables market demonstrates the dedication of consumers, businesses, and governments alike to promote sustainable living, healthier diets, and economic progress through this burgeoning industry.
