Brazilian Pet Food Brand Natoo Wins Praise for Sustainability Efforts
Brazilian pet food brand Natoo has been lauded by the Pet Sustainability Coalition (PSC) for its commitment to sustainability. The company, owned by PremieRpet, has integrated eco-friendly practices into its operations and has even inspired other pet food businesses to follow suit.
Natoo's sustainability journey began with a focus on responsible production and decent work goals, as demonstrated by its completion of the United Nations SDG Action Manager Assessment. The company has since embedded sustainability into its core, adopting solar-powered manufacturing and promoting biodiversity in-store.
Natoo's commitment to the environment extends to its carbon footprint. It measures and offsets its emissions through ClimatePartner. Additionally, all of Natoo's facilities are LEED Gold-certified and powered entirely by renewable energy. The company has also activated in-store displays at 100 retail locations, such as Petco and PetSmart, to promote biodiversity messaging and engage consumers.
Natoo's sustainability efforts are not limited to its operations. It has awareness initiatives such as the Jaguar Parade and the Tennis Ball Boy Dogs program at the Rio Open. Furthermore, PremieRpet, Natoo's parent company, has committed $500,000 over five years to support jaguar conservation efforts, with support from the Amazon Conservation Foundation.
Natoo's dedication to sustainability has not gone unnoticed. The PSC has released a case study on the brand's efforts, highlighting it as an example for other pet food businesses. With its comprehensive approach to sustainability, from responsible production to conservation efforts, Natoo is setting a high standard for the industry.
