Bhumi Pednekar and Nykaa elevate comfort in their latest advertisement
Nykaa's Intimate Wear Sub-Brand, Nykd, Launches Campaign Featuring Bhumi Pednekar
In an effort to reinvent and prioritize comfort in intimate wear, Nykaa Fashion's sub-brand, Nykd, has recently unveiled its new campaign, titled "Comfiest Bras Ever." Bollywood actress Bhumi Pednekar serves as the face of the campaign, emphasizing the brand's focus on offering bras that cater to the needs of real women.
Adwaita Nayar, the Executive Director and CEO of Nykaa Fashion, underscores Nykd’s dedication to innovating in the intimate wear sector by shifting their focus towards understanding and addressing the specific demands of women.
"Our goal is to redefine comfort in a way that women can feel supported without any discomfort, even in challenging circumstances like long flights," explains Nayar.
Bhumi Pednekar, renowned for her authentic and down-to-earth persona, has collaborated with Nykd to introduce their new line. The actress emphasizes the importance of bras that move with your body and offer a sense of effortless support, aligning with Nykd’s mission to provide reliable essentials for real bodies.
The campaign features Nykd’s latest collection of seamless, size-conscious, and stylish designs. The brand aims to cater to a diverse range of body types while maintaining comfort and fit at the forefront.
The "Comfiest Bras Ever" campaign marks Nykd's continued commitment to reshaping the lingerie market by prioritizing comfort, support, and inclusivity for everyday women. Sources: [1], [2], [3], [4]
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Sources:[1] Brand's Press Release[2] Forbes India[3] Business Standard[4] Hindustan Times
The new campaign from Nykd, Nykaa Fashion's intimate wear sub-brand, titled "Comfiest Bras Ever," highlights their dedication to comfort and catering to the needs of real women. Bhumi Pednekar, known for her authentic persona, is the face of the campaign, emphasizing the importance of bras that move with the body and offer effortless support.
Nykd aims to redefine comfort in their latest collection, which features seamless, size-conscious, and stylish designs, catering to a diverse range of body types. This campaign marks Nykd's continued commitment to reshaping the lingerie market by prioritizing comfort, support, and inclusivity.
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