ASbyDF Founder Denise Fócil Pursues Perfect Leather Jacket and Sustainability
ASbyDF, a fashion brand renowned for its iconic black leather motorcycle jackets, was established by Denise Fócil. The brand's identity revolves around empowering women and fostering a positive environmental impact.
Fócil's unique cultural heritage, blending Latin roots and an American upbringing, significantly influences her fashion approach. She aspires for women wearing ASbyDF to feel powerful and invincible.
The 'ultimate leather jacket' is Fócil's vision. She envisions a timeless, empowering piece, but acknowledges it's still a work in progress. Her inspiration stems from her cultural heritage and personal experiences.
ASbyDF's collaboration with Ocean Conservancy underscores Fócil's commitment to sustainability. She strives to make a tangible impact on the environment through fashion. However, crafting glamorous, sustainable pieces presents challenges due to limited material options and higher costs.
Fócil clarifies a common misconception: recycled materials, including leather, aren't always more sustainable than genuine leather. She prefers natural fibers like viscose alongside leather for her eco-friendly fabrics.
Under Denise Fócil's leadership, ASbyDF continues to pursue the 'ultimate leather jacket' while promoting sustainability and empowering women. The brand's success lies in its unique blend of cultural influences, environmental responsibility, and a commitment to making women feel powerful.
